As some cities slowly begin to reopen, how are our habits, confidence, and concerns shifting in response? Are we still shopping more online or are we beginning to make more trips to the store? How do people feel about their personal finances?
Each week, over 10,000 of you have shared your thoughts with us via our series of surveys on these topics! These surveys on consumer confidence have asked you about the following topics:
- Changes in online shopping habits
- Engagement in everyday activities
- Outlook for future engagement in activities
- Concerns that may impact confidence
- Overall shifts in spending
What We’ve Learned
As of May 18, 44% of all your purchases have been made online — a number that has held for four weeks straight. While a large portion of your purchases are being made online, when we look at recent activities you reported, we notice that a majority of you still prefer to buy groceries in-store (64%).
The second most reported activity includes picking up food for takeout (49%), followed by purchasing household essentials (43%). Tired of home cooking or excited about plans to reopen the country, we see a significant increase in optimism to dine out soon. While there has also been an increase in people reportedly dining out (5%), the plans to dine out soon are much higher (13%).
Spending more time indoors, we’re beginning to find new ways to entertain ourselves and make the most out of the current situation. Although interest in home entertainment products has remained mostly stable since late March, there has been an increase in interest for home and garden items. While on Mar. 23 only 8% of you reported purchasing home & garden items, on May 18 that number increased to 17%.
In regards to sentiment, most of you still hold some level of concern over contracting COVID-19 (89%) — a concern that has remained high over the course of nine weeks.
Although overall concern for personal finances also remains high, the intensity of concern has been steadily decreasing over time. In fact, 36% of you previously reported extreme concern over personal finances, and today, that number has decreased to 26%.
We will continue to monitor changes in confidence as time progresses, so be sure to check back for the fourth edition of the report!