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7th Edition: Confidence in Context of COVID-19

August 19, 2020
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For twenty-one weeks, we’ve asked about your thoughts in context of COVID-19. Today, we’re sharing the seventh edition of our study, encompassing attitudes since late March!

What activities are you engaging in most? How does your optimism level against concerns for the future? Each week, over 10,000 of you shared your insight with us on the following topics:

  • Changes in online shopping habits
  • Engagement in everyday activities
  • Outlook for future engagement in activities
  • Concerns that may impact confidence
  • Overall shifts in spending


What We’ve Learned

As of August 10th, over a third of you (34%) report making at least half of your purchases online. Of this number, 19% of you report making between 76 and 100% of your purchases online.

What activities are you involved with most? Top activities include buying groceries in-store (72%), picking up food for takeout (50%), and purchasing household essentials (48%). Still, many of you are stopping by the bank or post office (38%), buying health & beauty products (34%), and purchasing apparel (30%).

When looking specifically at reported dinner plans, we notice a majority of you opting for takeout over delivery. In fact, as of August 10th, half of you (50%) report ordering takeout, while 20% ordered food delivery.

Staying in place over time has allowed us to gradually adjust to our lives at home. While in late March, reported home entertainment purchases were higher than that of home & garden, interest in the two categories flipped in April. As of August 10th, 11% of you report making a home entertainment purchase and 12% report a home & garden purchase.

Concerns over COVID-19 remain high over the last twenty-one weeks. Fears over contracting the disease have been consistently higher than spreading the virus. As of August 10th, 89% of you report concern over contracting COVID-19, while 85% are worried about spreading the disease.


Resources on COVID-19

If you have questions about COVID-19 and what it means for your local community, please check out official resources provided by the CDC, WHO, and your local municipality.

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