Amazon Prime Day has been in the media a ton lately… And all of that publicity led to one thing: an epic site crash.
If you’re logged into the site and wondering why the heck you can’t order all of those insane deals they’ve promised, it’s because the whole thing backfired.
The Prime Day landing page stopped working… And when customers go to click a link, their readers are sent to an error page, or redirected back to the main landing page. Links to a single product placement on the landing page, or external links to a product, are still working. But some consumers are having trouble with completing a purchase.
This is the second time in the past two weeks that a widely publicized event has turned into an epic fail… Simply because of a surplus of consumer demand. Last week, Build-A-Bear’s “Pay Your Age” deal had to shut down ahead of schedule because too many people were lining out the door.
The Prime Day blow is especially jarring for Amazon, as they’ve been building anticipation around the holiday for weeks. And while PR crises can always be a tangle to unweave, it’s even harder when you’re the largest retailer in the world.
In fact, the Prime Day extravaganza has become so popular that other major competitors have been planning their own special deals to align with the event. Places like Walmart and Target are most likely reveling in the Amazon fail.
Either way, you can interrupt your online shopping at any one of these retail behemoths with a quick study break! We mean… Sign back into your Survey Junkie account and share your opinion on today’s biggest products and services. You’ll get to give your feedback on relevant brands, and you can cash out with e-Gift cards to popular retailers like Amazon, Target, Walmart, and more.
Data Source: techcrunch.com