When it comes to sharing your information online, you may not be as open with certain platforms as you are with others. Sometimes, it’s a conscious decision but other times, protecting your privacy may not be an active effort.
Are you more hesitant giving away your email address for a newsletter or when you’re sharing a picture on your social media profile?
Regardless, everyone has their own level of trust when it comes to different sites, but what does the general trend look like?
Over 17,000 of you responded to our recent survey on trust and today, we’re sharing the top results:
- People trust financial institutions the most (71%) when it comes to protecting and respecting their personal information. After all, banks handle your most sensitive information and security in this space should be top of mind.
- A majority (56%) trust online retailers to safeguard their information while completing transactions.
- People trust market research companies like Survey Junkie (53%) more than they trust media companies, search engines, and social media sites.
- About 47% of respondents trust media companies like Netflix, Hulu, and Spectrum to protect their personal information.
- It’s not uncommon to see ads related to your recent searches. Only 39% are confident that search engines like Google, Bing, and Yahoo! will respect their search activity.
- Social media platforms rank at the bottom of the list, with only 32% trusting these sites with their personal information.
Join the Conversation
Does your trust line up with the results above? What measures do you take to protect your information online? Share your thoughts with us on Facebook or Instagram!