Boy Scouts of America is dropping the “boy” from its name. In February 2019, the legendary program will become “Scouts BSA,” reflecting their decision to include girls in the program.
However, the organization’s name will remain the same. It’s only the program geared towards older youth that’s changing its name.
BSA announced in the fall that they would begin accepting girls into the Scouts program. The decision greatly frustrated the Girl Scouts, who have advocated for single gender scouting.
Cub Scouts – the division for younger kids – was the first to allow girls into the program. Already, thousands of girls have joined.
Meanwhile, Boy Scouts programs geared towards older kids, like the outdoor adventure program Venturing, have been open to girls for awhile. Yet despite accepting young women to participate in Venturing, they weren’t able to attain the highest rank donned by BSA – the Eagle Scout.
In 2019, older girls will be allowed to join Scouts BSA and become Eagle Scouts, creating equally opportunity between both genders. Boy Scouts has a new ad campaign for rebranding purposes: “Scout Me In” has been designed to appeal to both genders.
“As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible,” said BSA’s chief executive Michael Surbaugh. “That is why it is important that the name for our Scouting program for older youth remain consistent with the single name approach used for the Cub Scouts.”
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Data Source: npr.org