Have you ever seen a new product launch and thought to yourself…
Seriously? Who thought that was a good idea?
The likelihood that you have is pretty high.
Every now and then, even the most recognized brands in the world launch products that we can’t believe exists. It just seems so far off from what anyone would actually buy.
The missing ingredient that makes these products fail is often a lack of research on consumer opinions.
Recognized Brands Need Your Opinion.
Companies have several ways of obtaining consumer opinions. Early into the R&D process, companies will normally have some type of concept testing as a way to find out if the product or service is worth continued investment.
If a product makes it through the concept testing stage, the next step is to get a group of consumers from the intended target market to participate in a focus group. This focus group will give more detailed information about what consumers think about their product regarding price, quality, looks, and other product characteristics.
The final and most effective method that companies use, are surveys that contain questions that were brought up in the focus groups, as well as other essential product questions. These surveys are then distributed to consumers through many different websites across the internet.
So why would I take a survey?
No one is going to freely give time out of their day to help companies make more money, and all companies that collect consumer opinions know this!
The solution: Companies use incentives like payments and free samples as a way to help compensate the time spent completing the survey.
Thats right, companies will pay you to spend a couple minutes of your time to take a survey!
Trusted online survey sites like Survey Junkie connect consumers with companies looking to get their surveys in the hands of their target market.
Here’s How Companies Use Consumer Opinion
Take the second example at the beginning of this article about the product that had a very unappealing color. Let’s expand on this example and imagine that this product was a high quality couch that was colored hot pink. It’s safe to say that most consumers would find a hot pink couch very unappealing, and would not even inquire about item specifics let alone look at it for another couple of seconds.
All that time researching, developing, manufacturing, and marketing that the company has done, has now gone to waste.
But what if instead of spending tens of thousands, or even hundreds of thousands of dollars producing and distributing the couch, the company paid only a couple thousand dollars to collect consumer feedback and opinions?
In this case, the company could have learned that consumers would much rather have a couch that is a dark brown color. With this knowledge, the company could easily change the color of the couch or, decide to scrap the project saving them significant amounts of time and money.
Surveys are not just for new products either, companies are always gathering data on their already established products in an attempt to continually improve them.
If you want to get paid taking surveys on new products as well as products and services that you already use, be sure to check out Survey Junkie. It’s as easy as signing in, completing your profile, and taking real surveys that pay points that can be redeemed for gift cards and cash! Click here to get started today!
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