We found out recently that Trix cereal is coming back in its 1990’s form:
That means those fruit-shaped flavors that so many of us loved as kids are returning to supermarket shelves near you.
And you can thank market research for this.
If you’re a fan of Survey Junkie, then you already know how important consumer opinion is. When brands are trying to figure out what kinds of products and services their customers want, they send out surveys or find other ways to research their target demographic.
And recently, many of these brands have been spending more time focusing on the desires of millennials.
Because they’re getting paychecks. And they’re feeling nostalgic.
General Mills decided that they would bring back one of the most classic indicators of being a ’90s kid: fruit-shaped Trix.
We asked Survey Junkie members how they feel about the return of the cereal.
Here’s the results.
Good thinking, General Mills! Turns out the majority of people are happy about the return of Trix.