Get ready to say goodbye to one of the most popular cars of all time. The Volkwagon Beetle has seen the end of the days, and VW is sending it to the automotive graveyard.
The Beetle was so popular in 1960s North America that the German company opened their first factory on the continent to accommodate growth.
Now, the last Beetle will be produced in Puebla, Mexico.
Why is VW killing the Beetle? The move is a part of a larger effort to get control of its already too extensive product line. With over 300 vehicles that range from heavy trucks and motor bikes to passenger cars, the formerly beloved Beetle just isn’t cutting it anymore. They want to simplify their line and cut costs.
Of course, the decision to get rid of the VW Beetle is very much a result of market research. As with anything, brands need to know what their consumers want in order to strategize which products need to be improved, which need to made produced, and which need to be eliminated.
People who used to turn to the Beetle are now moving away from that model of car, instead shifting towards sport utility vehicles. VW has also taken into consideration specific demographics. Who bought the Beetle in the past, and who what are those people driving now?
Baby Boomers Loved the Beetle, But a New Generation Has Different Needs.
According to independent auto analyst John Wolkonowicz, the Beetle was once popular among baby boomer women. And that time has passed. With the influx of new options on the market today, the younger generation doesn’t really get the appeal of the former favorite hatchback.
But the Beetle did have its place in the spotlight – especially in pop culture. It starred in the 1968 film “The Love Bug,” and has made recurring appearances in film and TV since. At the point when the film was release, the Beetle reached its peak popularity. It then made another resurgence in the 1990’s, when the company brought it back to the states after two decades.
Due to its association with the 1968 film and the baby boomer generation, people tend to associate the car with the nostalgia they feel for that specific period of time. But as baby boomers get older, the ties to the 60s are loosening. And the nostalgia factor is no longer a selling point for a new generation of automotive consumers.
Goodbye, Beetle. You’ll be sorely missed by many.
Data Source: latimes.com