When it comes to e-commerce, convenience is the name of the game.
It all boils down to two things:
Find out what your customers want.
And then figure out the easiest way to give it to them.
In today’s day and age, lots of people will pay a hefty price for that kind of convenience. And that’s even the case when it comes to grocery shopping and food prepping. Tons of different businesses have cropped up over the last decade that are aimed at making the food industry more convenient for consumers. Even famous fast food restaurants like Chick-fil-A have tested out meal kit options. Amazon has food delivery, and companies like Thrive Market are selling organic products at lower costs.
We asked our Survey Junkie members how they felt about online grocery shopping. Have you ever tried it? When it comes to health versus price, what do they care the most about?
Here’s what they told us.
The majority of Survey Junkie members said that they don’t yet buy their groceries online, but they would consider it. Nearly a tenth already do shop online for food, and less than a quarter said that they wouldn’t simply because they prefer perusing the supermarket shelves.
We also asked where they’re most likely to shop.
Nearly half of the respondents said Walmart was their first option. The next most popular choice was Kroger, followed by Amazon.
Last but not least, we found out what was most important to SJ members when they were shopping for food.
The number one priority when it comes to grocery shopping?
And that’s one of the reasons no one has yet mastered the art of grocery delivery.
Because as much as we all want to avoid lugging a bunch of bags into the house… That kind of service comes with a price.