Can you guess which costume will be most popular for this year’s Halloween? The National Retail Federation ran their Halloween 2018 survey, which shows just how much money Americans plan on spending on the holiday, and what exactly they plan to buy.
Find out the holiday’s fun facts, and then vote in our Survey Junkie daily poll.
According to a survey by the National Retail Federation, Halloween spending will reach $9 billion this year.
Each person celebrating plans to spend an average of $86.79, and more than 175 million Americans plan to participate in the holiday. That average is up from 2017’s $86.13, and when you consider how many people are celebrating, that ends up being a lot of money.
So what are people buying? Here’s a breakdown by the numbers.
Consumers are planning to spend $3.2 billion on costumes, bought by 68 percent of Halloween shoppers will be dressing up.
Another $2.7 billion will be spent on Halloween decorations, purchased by 74 percent of participants.
When it comes to candy, that’s another $2.6 billion, bought by 95 percent of people. Only 35 percent of Halloween 2018 participants plan to purchase greeting cards, making up another $400 million of the total projected spend.
Last month we asked Survey Junkie members how much they planned on spending for the holiday. Seventy-five percent of respondents said that they would spend between $0 and $50.
Results from the Halloween 2018 Survey: How Are People Planning to Celebrate
$9 billion is a lot of money… But how exactly are people planning to participate?
The survey results show that:
- 70 percent of people plan to hand out candy
- 50 percent are decorating their homes
- 48 percent will be wearing costumes
- 45 percent are carving a pumpkin
- 30 percent will take their kids trick or treats
- 32 percent will attend a party
- 21 percent will visit a haunted house
- 18 percent will dress pets in costumes
What’s different from last year?
Pet costumes are more popular this year than last… An addition 2 percent of people plan to dress up their pets, and millennials make up the majority of those people. Of the people who plan to shop for costumes for their pets, 35 percent will look online, while another 29 percent will look in brick and mortar stores.
Where are people shopping?
So besides the number of people who plan to purchase Halloween supplies, where do they plan to get it? About 45 percent of shoppers will be shopping at discount stores, while another 35 percent will go to a specialty Halloween store. Another 24 percent will buy online, and 25 percent will shop department stores. Lastly, 24 percent will shop at the supermarket.
What are the most popular costumes?
What will be the most popular costume choices for kids?
According to the survey, the most popular costumes for children will be:
- Princess (7.6%)
- Superhero (4.9%)
- Batman (4.3%)
- Star Wars character (3.7%)
- Witch (3.6%)
- Spider-Man (3.5%)
- Another Avengers character (3.2%)
- Ghost (2.9%)
- Pirate (2.0%)
- Elsa or Anna from Frozen (1.7%)
And for adults, the ranked costumes aren’t so different:
- Witch (10.7%)
- Vampire (3.7%)
- Zombie (3.1%)
- Pirate (2.9%)
- Avengers character, not including Spider-Man (2%)
- Batman (2%)
- Star Wars character (1.9%)
- Ghost (1.8%)
- Superhero (1.8%)
- Clown (1.6%)
- Wonder Woman (1.5%)
And the three most popular costumes for pets?
You guessed it.
Expect to see a bunch of cats and dogs dressed as pumpkins… The classic costume got the higher number of votes, at 11.2 percent.
Second most popular is a hot dog, at 7.4%, and in third place is a bumble bee, at 4.9 percent.
What do you plan to be for Halloween?
Data Source: nrf.com