If you follow the world of tech startups, you’ve probably heard about Bird Electric Scooters. The company was one of the first to ‘scoot’ on over to the newest rend in ride sharing transportation.
Now, Bird is making moves that demonstrate its desire to start competing with the ride sharing megaliths of the word: Lyft and Uber. Their newest plan? To test out a concierge service that will deliver the scooters straight to someone’s house or office.
They’re calling it “Bird Delivery.” Basically, the service pledges to send an electric scooter to customers’ doors by 8AM. This model promotes the one thing that today’s consumers love more than anything else: convenience.
And if they’re gonna get the convenient factor under their belt, now’s a good time. Bird may have been one of the first companies to popularize the idea, but now they’ve got tons of competition vying for customers.
Bird typically charges $1 to unlock one of its scooters, and then charges an addition 15 cents for every minute of riding. We can only imagine that they will charge more when they add front-door delivery to the equation. But we don’t actually know what the price model will be yet. Nor do we know which cities they’re testing out the delivery in.
So far the scooter business hasn’t really prioritized convenience. They’ve been much more focused on making their scooters visible and accessible in a location. But when it comes to major cities, they’re not just competing with other scooter brands – they’re also competing with Uber, Lyft, and automobile services.
The opportunity could be huge for them… If they’re able to succeed.
Why? Because even Uber has data showing that consumers would prefer to take a two-wheeled drive instead of a car if they’re given the choice between the two. And that’s particularly true when it comes to short rides.
The four-wheeled ride sharing services see the threat: Lyft recently launched their own electric scooter.
Bird Electric Scooters Is Also Adding a Sturdier Ride
Besides adding delivery, Bird is throwing another iron into the fire:
A sturdier ride.
They’ve worked with Chinese company Okai to create a scooter with 60% longer battery life, that’s also more stable. In addition, “Bird Zero” features a better GPS system, so it’s easier for people to locate them.
Data Source: verge.com