Your voice can create significant change in brands and the products you use regularly. Do you find that companies listen to your feedback? How do you prefer to share your opinions with them?
Each month, we asked for your perspective on providing feedback to brands and whether you feel that you can enact change through your voice. Today, we’re sharing the results of our Summer report — encompassing the first half of 2020!
The study covers the following topics:
- Attitudes on whether brands listen to your feedback
- Brands’ responsibility to listen to your opinions
- Preferred methods of communicating with brands
- Top motivations for taking surveys
- Creating real impact on brands & products through your voice
What We’ve Learned
Over the last six months, an overwhelming majority of you find that brands listen to your feedback. In fact, this number has increased by 4% when comparing January (81%) to June (84%). When we asked whether brands should listen to your opinions, an even larger portion of you agreed (89%).
How do you prefer to share your feedback with brands? The top reported method includes taking surveys (85%). To add, you would rather change your purchase behavior (47%) than post reviews online (38%), contact customer support (32%), and post on social media (23%).
A majority of you are motivated to take surveys to earn rewards (74%) and to simply share your opinion (57%). Other reasons include having an impact on products (44%) and brands (40%), as well as being part of a community (14%).
Do you find that your voice can make a real impact? As of June 2020, approximately 81% of you feel that your participation in surveys can make a real impact on brands and products.
Next Steps
We will continue to gauge how your attitudes shift over time with our monthly surveys. Stay tuned for the next edition of the report, and thanks again to all who participated!
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