Providing feedback to brands allows us to create real impact in the products we use every day. Do we feel that brands listen to the input we provide? How do we prefer to share our opinions and insight?
Each month, we asked for your perspective on providing feedback to brands and whether you feel that you can enact change through your voice. Today, we’re sharing the results for our first three editions!
The study covers the following topics:
- Attitudes on whether brands listen to your feedback
- Brands’ responsibility to listen to your opinions
- Preferred methods of communicating with brands
- Top motivations for taking surveys
Creating real impact on brands & products through your voice
What We’ve Learned
Over the course of three months, you agreed that brands listen to your feedback (82%). When we asked whether brands should listen to your opinions, 90% of you agreed. This poses a new question: are brands not listening enough?
When it’s time to share your opinion, an overwhelming majority reported that taking surveys is your preferred method (85%). Other methods include changing your purchase behavior (45%) and posting reviews online (36%). Still, some of you choose to contact customer support (30%) or post on social media (22%).
What is your biggest motivation for taking surveys? Most of you enjoy the rewards you can receive (72%) and the opportunity to share your opinion (58%). Other reasons include impacting products (44%) and brands (40%), as well as being part of a community (15%).
When we asked whether you feel that your voice creates a real impact, a majority of you agreed. In fact, 81% of you believe that your voice has the power to change brands and products.
We will continue to gauge how your attitudes shift over time with our monthly surveys. Stay tuned for the next edition of the report, and thanks again to all who participated!