Lyft just launched an electric scooter service in Denver, making them a prime competitor in one of the hottest sector’s of today’s ride sharing market.
Meanwhile, Uber is planning to launch their own scooter sharing service in Santa Monica.
Right now, the electric scooter industry is dominated by Bird and Lime – but the two ridesharing behemoths are hoping to make huge splashes in the space.
It definitely says something about the transportation industry in general that both Lyft and Uber are making moves to get involved in the electric scooter market. These vehicles present definite potential for exponential growth, because they solve some key problems.
First off, they help reduce congestion, which makes them a good choice for people who don ’t want to take public transit but also don’t want to sit in traffic. Electric scooters also add an element of fun to a consumer’s daily commute.
And as more consumers become environmentally conscious and realize they have options outside of gas-guzzling automobiles, they’re setting the tone for these businesses to pivot. For example, Uber acquired electric bike company Jumps back in April when they noticed that San Francisco residents were making the switch themselves. And a few months ago, Lyft purchased bike rental company Motivate in an attempt to get into the bike rental space as well.
Will Lyft’s Electric Scooter Service Be Any Different?
So at the end of the day, what does the Lyft scooter service offer that makes it different from the others?
The company is adding in some novel features in the hopes that it will make them a customer favorite in the space.
First, customers can pay an extra 15 cents a minute in order to reserve a scooter ahead of time on the app. They’re also hiring full-time employees to charge and maintain their scooter fleet rather than contractors. The intention is to keep the scooters well maintained, so that customers feel safer riding them.
Lyft will give consumers discounts if they start or end their scooter ride near public transit. Their prices are in alignment with industry standards: it’s $1 to rent a scooter, and then an additional 15 cents per minute.
Data Source: money.cnn.com