Popular opinion wins again… Due to consumer feedback, General Mills’ famous fruit-shaped Trix cereal is returning to its 1990’s form.
Apparently, the company has received over 20,000 inquiries about the bringing back the classic shapes. So it became overwhelmingly evident that customers wanted a return to the traditional.
And that’s exactly what you can expect this fall. According to the General Mills announcement, The fruity cereal will include raspberry red, lemony lemon, orangey orange, and wildberry blue, as well as a watermelon flavor and a Grapity purple.
What led to the demise of the famous fruit-shaped puffs? Back in 2006, Trix killed their classic cereal, and returned to their pre-1991 rounded shape.
But even though that was the original cereal shape, millennials remember fondly their fruity, multi-colored puffs. And the “Silly Rabbit: Trix are for Kids” slogan is one of the most nostalgic parts of being a 90’s kid.
Millennials are officially “adulting” now, which means they’ve got paychecks and a penchant for the past. And with that power and desire comes tons of new brand positioning and product revamps geared towards a generation that’s definitely having an impact on today’s consumer economy.
How do you feel about the return of fruit-shaped Trix cereal? Take the poll.
So it makes sense that General Mills would take that market research and start catering their classic cereal products to appease the millennial need for a nostalgic fix. Besides… It isn’t just cereal changes that the generation is leading. Market research has shown an increasing trend to recreate past products. That resurrection includes everything from the revival of the 90’s snack Planters Chez Balls to popular entertainment like “Jumanji,” “Power Rangers,” and “Space Jam.”
So while they’re not technically the original cereal, the fruit-shaped puffs are still the most in demand.
Data Source: usatoday.com