Facebook is getting dethroned. According to Alexa, Reddit has officially surpassed Facebook as the third most-visited site in the U.S. The Amazon-owned analytics platform saw a dip in Facebook’s traffic from the third to fourth most visited site. While Alexa isn’t known as a master analyst, that dip in traffic could have some significance. As what some people would call the first true social media platform, Facebook has long held the reputation as the go to place for old friends to keep in touch and a create a social persona.
So what changed?
Trust is a Key Factor in Building a Social Community
As the years have gone on, people have become wary about using Facebook as a community building tool. That reluctance grew after the Cambridge Analytica scandal, when Facebook was under fire for selling users’ information to target personal political ads. Zuckerberg faced trial in D.C. to disclose whether the money used to put out these political ads was in aid to Russian interference in the 2016 election.
Zuckerberg is allegedly working with special counsel Robert Mueller to disclose any information on Facebook’s end with evidence of a Russian interference in the election. Even though Zuckerberg was not technically charged guilty, the tech mogul’s website suffered tremendously. Many loyal users deleted their accounts and apps off their phone as a boycott to Facebook’s privacy abuse.
Reddit may seem like the underdog when it comes to social media platforms. But one thing that the site does better than almost any other of its kind is to put the user experience first without any kind of disruption from overt advertisements.
This sense of mistrust has definitely affected Facebook’s dip in traffic, and has made room for Reddit to rise to the top. Reddit users rely on the site for its integrity and non-advertorial bent.
On average, Reddit users spend 15 minutes and 10 seconds on it everyday compared to the 10 minutes 50 seconds Facebook users spend. Facebook’s traffic has been dispersed, with many users turning to different websites after the privacy scandal.
So which website is number one?
Amidst all the drama, Google remains the most visited website in the United States.
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Data Source: thenextweb.com, cnn.com