Advertisements are everywhere. You see them on television, while shopping, and even when scrolling through your social media feeds. Of all the ads you see every day, how many of them are relevant to your interests or relatable to your life? How does advertising affect your mood?
We asked, and nearly one-thousand of you responded to our latest survey on ad relevance, sharing your thoughts on:
- Interest in viewing relevant ads
- Relevance of typical ads seen
- Factors that determine ad relevance
- Sentiment in relation to ads
What We’ve Learned
An overwhelming majority (82%) agree that they would like to see relevant ads, however only 54% of you claim that the ads you see are actually relevant to you. How often do you see relevant ads? About 62% of you report that at least half of the ads you see are relevant. Another 34% report that only some are relevant and 4% state that none of the ads seen are relevant.
When looking at recent activity, half of you found that the ads you’ve seen lately are relevant to your interests. In comparison, only 45% of you agree that they’ve been relevant to your needs.
What makes an ad relevant? The top factor that determines ad relevance is whether it matches your interests (42%). Other reasons include whether it satisfies a need (24%), is relatable (14%), or satisfies a want (12%).
It comes as no surprise that your mood drops (56%) when seeing irrelevant ads. In contrast, 82% of you report feeling positive when seeing an ad that’s relevant to you. Of this number, 30% of you report feeling extremely positive.
About the Survey
The survey garnered 999 responses over a four-day period. It asked a variety of questions regarding interest & viewership in relevant ads, factors that determine ad relevance, and sentiment in relation to ads.