A new app called Garden is vying to become the primary way that people keep in touch with old friends online. That spot has long been held by Facebook. But with more and more users becoming wary of the site’s ability to protect their privacy, there seems to be growing opportunity for other networks to move into that spot.
The app was founded by Adell, the former CEO of now defunct package delivery startup Doorman. The amount of work it took to build Doorman detracted from Adell’s ability to maintain connections.
“I built Garden because I lost a friend,” Adell said. “I got so busy running my last startup that I neglected some of my closest personal relationships with the assumption that we’d connect when life calmed down. Years went by and life never got any easier.”
Adell also believes that social media has deceived users into the false illusion that their relationships are more meaningful than they actually are. Simply by “liking” a post, they assume a more meaningful connection exists than what the reality would dictate.
This idea that social media has distorted people’s perceptions of what it takes to maintain valuable relationships is the seed that sparked the idea for Garden.
“Maintaining a real personal or business relationship that adds value and meaning to your life takes regular and substantive effort,” he said. “Just like you can’t explain the plants in a garden to stay healthy without regularly watering them, you shouldn’t expect your relationships to thrive without putting in the time.”
How Does the Garden App Work?
Adell first created a spreadsheet on which he wrote down all of his relationships and when he last spoke with each person. This method helped him to keep in touch with contacts – both business and personal. Apparently, he was not the only one to employ this technique.
That’s when he got the idea that an app like Garden might be helpful for people. It’s a relatively simple idea. Essentially, it’s a contact manager that sends push notifications when it’s time to catch up with a contact. It also occupies the same space as former address book apps, most of which have been bought by bigger companies.
Of course, Garden will have to maintain a strong dedication to user privacy, as the app will hold an enormous amount of personal data. Share your opinion on the polls below, and then sign up for Survey Junkie and start getting paid to influence today’s biggest brands.
Data Source: techcrunch.com