How people shop for groceries has changed quite a bit over the last few months, with contactless pickup and delivery options gaining more traction. What is the most popular grocery shopping method today, and what factors into this decision? How does satisfaction for one method rank against other methods?
To answer these questions, over 28,000 of you participated in a recent survey and shared your opinion on the following topics:
- Preferred grocery shopping methods
- Overall satisfaction with different grocery shopping methods
- Plans to purchase groceries via in-store, pickup, or delivery
- Favorite aspects of each grocery shopping method
- Overall shifts in grocery shopping over the last two months
What We’ve Learned
In-store grocery shopping remains the most common method, with 86% of you reporting that you recently acquired your groceries in-store. Another 27% reported that they used grocery delivery or grocery pickup options.
When looking at satisfaction for each method of shopping, we notice that grocery pickup (81%) and delivery (80%) rank higher than in-store shopping (71%). Satisfaction with grocery pickup steadily increases with age, making seniors over 75 years old most satisfied with this method of shopping (90%).
How do you plan to purchase groceries in the near future? More people plan to purchase groceries in-store (94%) than order pickup or delivery (79%) in the next two weeks.
Regardless of the method used for grocery shopping, there are certain aspects that drive these decisions. In-store shoppers claim that they shop in a physical store for the product selection (66%) and convenience (50%). Those who order grocery or pickup services do so because of convenience (73% for pickup and 76% for delivery) and safety (68%).
When you order pickup or delivery, do you prefer to order directly through the store or with a third-party site? In general, 68% of you prefer to order direct, while 23% opt for a third-party service. Another 9% report using both direct and third-party sites to get your groceries.
It’s no surprise that grocery shopping today isn’t the same as what it was in January. In fact, 39% of you report less in-store shopping and 26% report more bulk item purchases now in comparison to the last two months. Grocery delivery (+16%) and curbside pickup orders (+15%) have also increased.
We will continue to gauge how your attitudes and habits shift over time with additional surveys. Stay tuned for the next edition of the report, and thanks again to all who participated!