Over the course of several weeks, you’ve shared with us how your shopping behaviors have shifted. How have your grocery habits specifically been affected? How popular is in-store shopping compared to online ordering for pickup and delivery?
To answer these questions, we conducted the second edition of our Grocery Shopping Experiences survey and over 31,000 of you participated! You shared your opinion on the following topics:
- Preferred grocery shopping methods
- Overall satisfaction with different grocery shopping methods
- Plans to purchase groceries via in-store, pickup, or delivery
- Favorite aspects of each grocery shopping method
- Overall shifts in grocery shopping over the last two months
What We’ve Learned
In-store shopping remains the most common method of grocery shopping. While 73% of you reported only buying groceries in-store in May, 75% of you report doing the same in June. About 7% of you order pickup only and 5% report delivery only. Just 2% of you said that you’ve used all three methods to stock up on groceries.
When rating satisfaction for each method, you expressed higher levels of satisfaction with both pickup and delivery (82%) than in-store shopping (78%). When looking at satisfaction across age groups, we notice higher levels for seniors over 75 years of age.
Interestingly, the plans for in-store shopping (96%) in the coming weeks are higher than that of pickup (77%) and delivery (79%). Over ninety percent of previous in-store shoppers in every age bracket have plans to purchase their groceries in-store again in the next two weeks. Previous pickup and delivery shoppers are less likely to order using the same method again.
In general, 67% of you prefer to order groceries directly through the store when purchasing groceries online. Another 22% of you opt into third-party services like Instacart or Shipt, and 10% of you enjoy both methods of online grocery shopping.
How has the grocery industry changed overall? About 34% of you report doing less in-store shopping and 24% of you report more bulk item purchases. Another 15% are doing more grocery delivery and curbside pickup now in comparison to two months ago.
About the Study
The second edition of the Grocery Shopping Experience report includes the first two editions of the survey. Edition one garnered a total of 28,940 responses from May 11, 2020 through May 15, 2020 while edition two collected 31,899 responses from June 2nd, 2020 through June 6th, 2020.