Ever wondered how someone becomes Instagram famous? Just ask travel-grammer Louis Cole. He’s got 1.5 million followers. And he’s now traveling the world in a 4-seater plane. But Cole’s feed isn’t your standard “Dreaming of Bali” Instagram account.
He’s capturing raw and inspiring moments across the world, from local portraits to hidden gems nestled off the beaten path.
“I like that I can inspire this large audience of people around the world to go and explore the world themselves and live their own adventure in their own way,” Cole tells Entrepreneur.
Now The Instagrammer is Traveling the World On a 4-Seater Plane
Cole’s Instagram account, @funforlouis, documents his nomadic lifestyle, where he posts inspiring photos of his travels around the world. Sure, Southwest may drive down airfare to Hawaii. But nothing beats a private trip around the world.
What began as a simple way to share pictures of his epic adventures with others has become a viral success, monetized by brand partnerships and bolstered by an actively engaged following.
His most recent adventure has him traveling the world on a four-seater plane. It’s called Beyond Borders, and it documents Cole’s adventures around the world in just 90 days. The pilot is his close friend, and they’re stopping in 22 different countries.
The Beyond Borders project will result in more than just a super photogenic Instagram feed. Cole and his friend are making a documentary out of their travels, featuring the theme of global diversity.
Before Instagram, Cole Had A Thirst For Adventure
How did the Cole’s Instagram account rise to such fame? It all started with a genuine passion for traveling. Growing up in the United Kingdom, Cole would go on road trips with his parents throughout his childhood.
These adventures wet his appetite for travel, and he began sharing his passion with the world on YouTube in 2011. Just a few months later, he traveled to Brazil, and created an Instagram account to share photos of his adventures.
One of the best parts of having such a large fan base on Instagram? It gives Cole a global community to connect with during his adventures. One follower in Nagpur, India, was able to meet up with him by tracking his Instagram story.
Here’s His Advice For Other Instagrammers
When it comes to building a brand on social media, Cole’s got some good advice. He shared some fundamental keys in his recent interview with Entrepreneur.com.
The biggest takeaways?
Mix It Up: Cole doesn’t post the same old thing over and over again. Instead, his content strategy involves mixing it up. “You have to keep it really mixed rather than post similar shots together,” he says.
Use The Story Feature: You may not be able to get any “likes” with Instagram’s story feature. But according to Cole, it’s the best way to engage your audience.
Hang With Other Influencers To Gain Followers: If you want to gain new followers, hang out with other influencers in your industry. “Instagram changes its algorithm so much nowadays, it’s become a lot more complex than when I first started,” he says. Since you can’t rely on the platform to keep their algorithms consistent, growing traffic organically through influencer engagement and collaboration are keys to gaining followers.
And Most Importantly… Be You: What makes one Instagram account different than other? The best way to guarantee its uniqueness is by using the platform to demonstrate what makes you unique. For Cole, that means taking pictures of his adventures… And capturing moments that inspire him to share global diversity with others.
Data Source: entrepreneur.com